Corporate Information
The Concept
After many years travelling both interstate and overseas with a family, and finding it difficult to locate what’s on, where to eat and how to entertain the kids, we recognised that parents needed assistance in this area, even in their home state.
Our experience and thorough research has demonstrated that there is limited meaningful information available for parents with children. We have found that travellers often ask hotel concierge staff for advice and although they can direct you to the trendiest bars and best restaurants, they have limited information on specific destinations for children. Also we have found that families know what’s in their immediate area but not 2 or 3 suburbs away or across town.
Thus, we designed the LetsGoKids Family Guide for Melbourne, Perth, Northern Territory and Tasmania - to fill this gap.
LetsGoKids is all about getting families out and about together and experiencing what each state has to offer, wether they are residents or tourists.
What makes LetsGoKids unique?
LetsGoKids is unique because it is designed and written for both parents and their children, as the primary focus. There is no other information booklet of this kind. The A5 size of the publication allows for easy storage in a handbag, pocket or glove box of the car. We use large icons and consistent colouring throughout the design, so that information is easily located for both children and parents.
There is even some content (such as the games pages) purely aimed at entertaining the children!
As families know: “Happy children make for a happy holiday” – so now, kids can ‘tell their parents where to go’.
What’s in LetsGoKids?
The LetsGoKids Family Guide contains:
- important phone numbers
- public transport information
- important dates
- easy-to-read maps
- vouchers
- activities
- games pages
- travel information (places to visit, shop, play, eat, watch, stay, what’s on).
The Guide is divided into different categories that are colour-coded so that all information is easily found. It will inform families about cost, suitability of age, opening hours, contact details and location for each listing.
LetsGoKids Listing Sections
Listings are available in the following categories:
Visit
Places of interest that families with children of different ages would find interesting and entertaining.
Shop
Shops that appeal to kids of all ages that include toys, clothes, artifacts and souvenirs.
Major shopping centres and markets, as well as their locations are listed here.
Play
Places to visit where kids can have fun, go on rides, participate in activities, kick the footy,play soccer or simply go for a walk and an ice-cream.
Eat
Family-friendly eateries that welcome children and may have special kids menus, deals or entertainment.
Watch
A list of sporting events, movies, theatrical and musical performances for the family’s viewing pleasure.
Stay
Accommodation guide for families – listing hotels and apartments that provide activities and facilities for families (and deals)
Wot’s on
A list of activities held during the months included in each edition and a reference to our website for further updated information.
Distribution
Our Melbourne LetsGoKids edition is published in December, in time for the January school holidays. Our Northern Territory edition comes out in April in time for the dry season. Tasmania comes out in August. We do a mid year and a summer edition in Perth.
LetsGoKids is available through a wide range of distribution outlets including leading hotels, smaller hotels and apartments, council offices, visitor information centres, libraries, primary schools and childcare centres. All our books are also available to be read online.
