Creswick Woollen Mills – Creswick City store Grand Opening

The Queen Victoria market is the number one attraction visited by international visitors to Victoria. One in two international visitors came to the market in the year ending June 2015. Therefore, the association between Queen Victoria Market and Creswick Woollen Mills is a natural fit, providing an outstanding Victorian visitor experience for locals and tourists Creswick Woollen Mills and Queen Victoria market collaborate to help boost Chinese visitation in the lead up to Chinese New Year In the year ending June 2015, 440,000 visitors came to Victoria from China of which 40% visited the market. In the same year the market ranked as the number one attraction visited by international visitors. Creswick Woollen Mills and Queen Victoria Market see a natural fit in helping boost visitation to the state and contribute to the Victorian economy through the jobs that the outlet will provide Creswick Woollen Mills are launching their first city store in the lead up to the market’s Chinese New Year celebrations which will run from 2nd –20th The three-week activation will include a dramatic installation of illuminated Opera Masks throughout the precinct; a traditional lion dance (Tuesday 16th February at 12.30pm); a spectacular dragon dance during the Summer Night Market (Wednesday 17th February at 8pm); and the stunning Red Lantern Festival (Saturday 20th February). The market will also be running two hour guided tours in English and Mandarin for visitors to hear stories from local Chinese traders. Tours operate Friday 19th and Saturday 20th February

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